Rodeo Website Redesign
Category Archives: Uncategorized
Rodeo Mobile App
About
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community. During the event tens of thousands of users rely on the mobile app for entry tickets, parking, latest news, maps, food vendors, and more.Problem
The app was built by a third party vendor that specializes in music festival app solutions. Additionally, there is a second app, built by a different vendor dedicated to the carnival portion of the event. By having separate apps, it was difficult to manage the user experience. Furthermore, since the app’s back-end code was not owned by the Rodeo, the app’s framework or template was limited to customize.
Solution
By creating a new app from scratch, the Rodeo will be able to create a better experience for their users. This will solve many of the concerns users have had with the app, gain user’s trust, and ultimately increase engagement.
Responsibilities
As lead of the project and designer, I gathered feedback and conducted research on users. Also, considered company goals during the discovery process. App functionality and architecture were key components, and the app needed to communicate with the Rodeo website. Centralizing the data and creating API calls to retrieve the data was a priority.
Results
The new mobile app merges two apps into one experience. Solving 30% of App Store feedback and meeting user needs. Full ownership and control over the app gives the Rodeo the freedom and flexibility to make necessary adjustments for user concerns.
Before & After
Rodeo App CMS
About
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community. Internal employees work on data heavy spreadsheets that are uploaded to the website for public view, such as daily events, lineup, and shopping and dining vendors.Problem
Data entry was a problem. By having multiple spreadsheets that do the same function was counter productive. In addition, the same data was placed in two different locations due to platform constraints.
Solution
The solution was to centralize the data into one place. The console application will host all the data and push dedicated information to either the website or the mobile app. This will leveraging the data and uniform how the data is managed.
Responsibilities
My focus was to architect the user experience for the new console platform. During the discovery phase, I created different layouts and conducted internal user interviews for research. The end goal was to design an interface that will be easy for internal employees to manage data entry and display useful analytics from the mobile app.
Results
The console solves a few problems: It centralizes data into one platform. It also makes the data easy to manage by multiple users. Lastly, it streamlines the data entry workflow.
XFL Components
The below components were designed and developed by me. They were used across different sections of the website with a strong focus on responsiveness.
Countdown
REMAINING UNTIL KICKOFF
Schedule
Sketches
Mockup
Stats
Bracket
Desktop
Mobile
Business Card
Front
Back
