Advanced Tracking Technologies Inc. (ATTI) is a company based in Houston, Texas that specialize in GPS fleet vehicle tracking devices.
Sales were neutral and more competition was in the horizon. Most sales were coming from cold calling or references. There was more opportunity on the web for lead generation.
Redesigning the website and marketing more efficiently though the internet.
As the Web Developer I focused on giving the website a modern look and making it responsive. I also created a brand standards packet that stated the proper email signature, business card, letter head, fonts, colors, and correct logo usage. Other of my responsibilities consisted of proposal designs, HTML emails, and web maintenance.
Web leads increase by 400% due to effective ad marketing and design. More sales employees were hired, a new product was introduced to the tracking family, and budget was raised for the marketing department.