The Retail Internal Events (RIE) team in Cupertino, California focuses on hosting and supporting many Apple internal events. The team manages and markets the number of guest that are invited to each event. Designed HTML emails are sent to each guest as an invitation to RSVP, provide more info with links, ticket with QR Code, or a simple confirmation of the event.
Problem
When it comes to HTML emails, there are many back and forth revisions between different team members. With only one designer managing and distributing the emails, It was hard to keep track of the email revisions. Sometimes the revision process was time consuming since the technical writer, account manager, and department director have to approve. In addition, the HTML file was passed around frequently and it was hard to keep track of the original file.
Solution
Third party email distribution web services could not be used due to exposing and compromising employee confidential information. The solution is to develop an in-house templatized communications builder, campaign manager, and email distribution conduit. This will allow everybody involved in the email revision process to view draft emails on the browser and make edits as they please. Account managers can also create their own emails by choosing from a library of templates and staying within the Apple standards. The designer is free from the revision process and can focus on the deployment of the email.
Responsibilities
As the UX/UI Designer, I was tasked to research different features and design the interface for project codename “Master Blaster”. I created discovery document that showcased all the features Master Blaster will consist of and how they benefit the team. After the research and discovery, I focused on the design strategy in making the user interface easy to navigate and the email builder easy to use.
Results
The interface followed Apple standards and consisted of 12 pages (Log in, Dashboard, Email Builder, etc.). A keynote presentation was given the team showcasing the user interface and all of the Master Blaster features
