The above html emails are samples of the verity of campaigns my team and I created. We focused on internal marketing which included invitations, newsletters, and thank you emails.
During my time at Bowling Green State University, I created many HTML emails that were distributed to students and staff. Each email provided a graphic banner and specific information with links.
Advanced Tracking Technologies Inc. (ATTI) is a company based in Houston, Texas that specialize in GPS fleet vehicle tracking devices.
Problem
Sales were neutral and more competition was in the horizon. Most sales were coming from cold calling or references. There was more opportunity on the web for lead generation.
Solution
Redesigning the website and marketing more efficiently though the internet.
Responsibilities
As the Web Developer I focused on giving the website a modern look and making it responsive. I also created a brand standards packet that stated the proper email signature, business card, letter head, fonts, colors, and correct logo usage. Other of my responsibilities consisted of proposal designs, HTML emails, and web maintenance.
Results
Web leads increase by 400% due to effective ad marketing and design. More sales employees were hired, a new product was introduced to the tracking family, and budget was raised for the marketing department.
During my time at Forthea Interactive Marketing, I designed two site mockups for revisions and developed the entire site using WordPress. The client Junell Law was a new law firm in Houston, Texas in need of a web presence. The website contained information about the firm, their services, credentials, and contact information.