Edge Preparatory School
A new preparatory school in Huntsville, Alabama was in need of a new brand for their institution. The institution’s core values focus on delivering high level education to their students, and becoming the next prestigious school in the area.
Having the honor to brand an institution is meaningful, but at the same time intimidating. After speaking with the client, I learned two important factors – their passion behind education and the aerospace history in Huntsville. With this information in mind, I wanted the brand to revolve around tradition and vision of the institution.
The logo image illustrates an open book, welcoming and spreading education. The right side of the book contains the letter “E” (for Edge), and towards the top of the book sits a star resembling student success and aerospace. The text or wordmark of the logo follows a traditional serif font used by many prestigious institutions around the world. Both, the logo image and wordmark, can either sit alone or come together as one logo signature.
Power Made By You
Power Made by You (PMBY) specializes in the sale and servicing of low to medium voltage circuit breakers and other electrical power distribution equipment. With many years of experience, PMBY has provided circuit breaker services to several companies across the U.S., and continues to support the needs of its customers. The company wanted a new modern image that matched their excellent services and customer satisfaction.
After meeting with the CEO of the company, I gained a better understanding of his vision. In the near future, the company was looking to expand their services in to the solar energy industry. With this in mind, I wanted my design to resemble the company on the long run. I focused on a modern and discrete look that is not too distracting or overwhelming.
The logo gives the audience a hint of the company’s services, thanks to the thunderbolt located in the middle of “MB”. I intentionally wanted to use negative space to draw an image. This was all possible thanks to the italicization of the letters used. Lastly, no other competitors around the area used red and dark gray, which I used to separate the logo signature. Red is used for the “PM” and dark gray for “BY” in order to give the logo more character and color balance.
ARM Construction Corp.
ARM Construction Corp. is a construction company in Houston, Texas that bids on commercial size contracts. They have a long portfolio of successful projects and many years of experience. Most of their projects consisted of midsize contracts and they wanted a new image that would help them compete against bigger corporations.
Given my past experience in labor work and the needs my customer expressed, I focused my designs around geometry, structure, and safety.
Right triangles are widely used in construction. They are created by the architects who design the blueprints and eventually make a structure come to life. A blue right triangle is located at the top left of the logo and was placed specifically in that location because the incline of the shape flows with the letter “A”. Lastly, the letters “ARM” are inside the gray box and “Construction Corp.” is on the outside of the box. This was done to illustrate ARM employees being safe from construction incidents.